When humans age, we pull out all the stops. Particularly when we reach 100. But what about our furry friends?

To launch the senior pets category for the UK’s number 1 pet retailer, we found the 100 year old pets from the 8.2 million Pets Club members and sent them a special royal card.

Only ours was signed by a Cavalier King Charles Spaniel (not the other King Charles) and came with a selection of senior-specific rewards like joint supplements and free beds to keep them sprightly and comms redirecting owners to vet services.