Vodafone Business

Fit for the Future Thought Leadership

I was the Creative Director for the annual Fit for the Future thought leadership programme, an integrated content campaign developed in partnership with the London School of Economics (LSE).

Centred on the theme of trust in business, the programme translated original research into a multi-channel campaign, spanning LinkedIn, owned content, executive thought leadership, a launch film, microsite and supporting assets, including the report itself. It featured a foreword by writer and BBC broadcaster Matthew Syed, helping establish it as a credible and influential industry publication.

MWC 2025

I led the creative vision from pitch to delivery for Vodafone Business' brand experience at Mobile World Congress 2025, the world's largest event for the mobile and telecoms industry. The objective was to strengthen its reputation as a global thought leader in digital services. 

Following the successful pitch, I led delivery of the experience. The result was an immersive brand experience featuring 30 exhibits across five themed zones, positioning Vodafone Business as an innovative leader on one of the industry's highest-profile global stages.