I was the Creative Director for the #1 client by income at Ogilvy. This included overseeing the integrated loyalty and CRM ecosystem across owned, paid, and earned channels.

I spearheaded this national data-driven, hyper-localised campaign celebrating what Britain’s year in food really looks like.

Customers of Sainsbury’s and Nectar, the UK’s largest multi-partner loyalty programme, received customised insights based on their own shopping data. The campaign included geo targeted digital OOH, social, email, in-app and a personalised microsite for each customer.

• Contributed to a 7.1% increase in Q4 sales

• Pushed Sainsbury’s profits to the top end of market forecasts

• Supported growth to 18M total Nectar members